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About

TheBusiness

We are pleased to announce the launch of a new magazine for the business community ion Scotland. THE BUSINESS will be printed and distributed as part of The Sunday Times Scotland from April 2022 and will be published four times a year. 

Each edition will focus on the key issues affecting Scottish business and the economy, with insight from leading commentators and the SCDI. 

We are pleased to be continuing our relationship with the SCDI, Scotland’s leading Membership network of senior officials and leaders from across the private, public and third sectors. The SCDI engages with, and advocates sustainable, inclusive, economic growth solutions to government and key stakeholders throughout Scotland, Westminster and overseas. This relationship affords us privileged access to research and data from across government and industry.

Circulation & Readership.

Circulation
The Business Magazine is distributed with 46,000 copies of The Sunday Times Scotland delivering Scotland’s most influential business and professional audiences.

Readership
Each issue is read on average by the 60,000 influencers and businesspeople who read The Sunday Times Scotland.That’s higher than The Scotsman, Business Insider and Holyrood magazines combined. Source: PAMCo 2019 and Premier TGI 2019.

Regular Features.

Environmental, social, and governance (ESG)

Criteria are becoming the accepted way to evaluate an organisations sustainability and environmental positions, approach to workforce issues and wider society. ESG will play an increasingly important role in our editorial approach throughout 2022. 

High Net Worth

The latest commentary, in-depth guidance and insights designed to educate the high-net-worth Sunday Times Scotland readership on key financial and wealth management matters.

Sustainability

Our Sustainable Scotland series will focus on topical issues, scrutinising their strengths and weaknesses and the impact of COP26. We will offer expert commentary on net-zero targets and how Scotland is responding to the challenges of rebuilding a sustainable, circular economy.

Independent Schools

Our quarterly review of what’s new in the independent schools’ sector, open days and core values.

People

An organisations biggest asset is its people, and with hybrid working now the norm, we will look at examples of best practise in recruitment, staff retention, workplace and HR management.

Quarterly Deals

Our quarterly analysis of corporate activity covering mergers and acquisitions, financing, and investment activity.

Quarterly Economic Briefing 

We will take the temperature of the Scottish economy offering further comment and analysis on the SCDI’s ‘State of the Nation’ monthly report.

Government & Policy

We can offer a unique government and policy platform which will provide expert commentary and insight into reserved and devolved areas, allowing business, government and the third sector to set the tone for debate. We will also focus on SCDI submissions to Parliamentary and Government consultations.

Publishing schedule.

Spring 2022 Edition

Sustainable Scotland: The 2022 Series commences with a focus on clean energy, transport and construction.

Brexit: Following the first anniversary of the EU-UK Trade Cooperation Agreement TCA nears we report on the SCDI’s International Business Committee examination of the impact on the Scottish economy.

Business Schools & MBA’s: We will report on the trends among Business Schools towards Digital and Transformation focussed courses, how they are handling Covid and what are the impacts on admission processes and policies.

Regional Focus: Aberdeen

Edition Publishing Date Copy Deadline Regular (Features) Issue (Focus)
Spring 2022
Sunday 23 April
Thursday 07 April
People
Sustainable Scotland
High Net Worth
Tech Talks
Policy Platform
Deals & Dealmakers
Professional Services – Finance & Legal
SCDI
Quarterly Economic Review - State of the Nation
Productivity Club
Forthcoming events
Business Schools & MBA’s
Manufacturing & Exporting
Brexit
Clean Energy
Construction
Transport
Regional Focus: Aberdeen
SCDI Focus
Brexit EU-UK TCA
Annual Lecture
Forum 2022
Business Purpose Commission
Summer 2022
Sunday 26th June
Thursday 10 June
People
Sustainable Scotland
High Net Worth
Tech Talks
Policy Platform
Deals & Dealmakers
Professional Services – Finance & Legal
SCDI
Quarterly Economic Review - State of the Nation
Productivity Club
Forthcoming events
Tourism
Hospitality
Farming
Food and Drink
Rural Life
Highland Show – 200 years
SME’s & Franchising
Regional Focus: Highlands & Islands
SCDI Focus
BluePrint update
Autumn 2022
Sunday 02 October
Thursday 15th September
People
Sustainable Scotland
High Net Worth
Tech Talks
Policy Platform
Deals & Dealmakers
Professional Services – Finance & Legal
SCDI
Quarterly Economic Review - State of the Nation
Productivity Club
Forthcoming events
Commercial Property
Independent Schools
Skills
Life Sciences & Precision medicine Space
Regional Focus: South of Scotland
SCDI Focus
Climate Tech
Winter 2022
Sunday 11 December
Thursday 24th November
People
Sustainable Scotland
High Net Worth
Tech Talks
Policy Platform
Deals & Dealmakers
Professional Services – Finance & Legal
SCDI
Quarterly Economic Review - State of the Nation
Productivity Club
Forthcoming events
Legal Review
Women in Power
Whisky & Spirits
Luxury goods
Insurance Review
Banking Review
Regional Focus: Dundee & Tayside/ Stirling and Forth Valley
SCDI Focus

ADVERTISING RATES & PRODUCTION.

Media Costs Size Cost Notes
Advertising & Advertorial
Run of Magazine
Full Page
Half Page
Quarter Page
£2250
£1200
£650
Prime positions
Outside Back Cover
Inside Front Cover
Inside Back Cover
£2550
£2550
£2450
Partner Package
£2550
Full page editorial Partner logo on P.2
Section Sponsor Package
£3995
Full page advertisement
Branding on editorial pages within Section
Commentary Column 300 words, image,
logo, contact details
Partner logo on P.2
Comment Column
£1400
300 words, image, logo contact details
Production
Size
Advertisement
Double Page Spread
Trim: W 466mm x H 290mm
Type: W 488mm x H 272mm
Bleed: 3mm all round
Full Page
Trim: W 233mm x H 290mm
Type: W 216mm x H 272mm
Bleed: 3mm all round
Half Page
Type: W 216mm x H 125mm
Quarter page
Type: W 110mm x H 125mm
Content
Double Page Spread
c 18000 words + images
Content
Full page
c 900 words + images
Comment Column
Half page
c 450 words + image/headshot